This year, HLW is celebrating its 130th year of continuous practice. The identification of several guiding ideas ensured that the design would maintain cultural consistency with our client’s organization, mission and business objectives. On occasion, we will be highlighting the firm’s contributions to New York City’s skyline—and far, far beyond on a global stage. UNIQLO describes its clothing as “simple and essential yet universal, so people can freely combine them in their own unique style.”1 In response, we developed highly flexible design solutions and a primarily open plan, all of which enable people to adapt, combine, and modify space to support different working styles. When second stimulus checks could arrive if Congress reaches a deal, The debate gave Trump a bump in a crucial swing state, betting data suggests, Can Trump close the gap and win in November? From production to store operation, the focus is on innovation and efficiency—which is why the, UNIQLO describes its clothing as “simple and essential yet universal, so people can freely combine them in their own unique style.”, In response, we developed highly flexible design solutions and a primarily open plan, all of which enable people to adapt, combine, and modify space to support different working styles. © 2020 Fortune Media IP Limited. We learned that it is important to UNIQLO to be perceived as a global company actively engaged in shaping the fashion retail industry. All rights reserved. This blunder inadvertently birthed the current name Uniqlo. The project involved the conversion of an existing 21,000-RSF SoHo loft space in New York City into a corporate office for the Tokyo-based international fashion retailer. Content is available under $1 unless otherwise noted. In 1988, Unique Clothing Warehouse underwent a rebranding process. In the process however, the registry office misinterpreted the 'C' as a 'Q'. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell My Personal Information | Ad Choices FORTUNE may receive compensation for some links to products and services on this website. The “highly finished elements of style,” to quote UNIQLO founder Tadashi Yanai, are to “suit your values wherever you live.”2 HLW interpreted this sentiment as a clear directive to avoid trendy solutions, concentrating instead on the global innovations that have made the UNIQLO brand an international leader in style and quality. Today, we bring you a story of innovation that is over a century in the making. In short, Uniqlo currently has a wide and varied marketing communications mix, and a lot has been done below-the-line to engage … Through extensive employee interviewing, visioning sessions, focus group discussions, and more, we learned what it means to strike an ideal balance between cost, value and quality—in other words, to have Jet-i-tude. The new logo also includes a new typeface and a second logo in Katakana reading "ユニクロ" or "Yunikuro". It was the second retail outlet created by Ogori Shōji (now Fast Retailing) who previously operated a male-oriented store called Men's Shop OS and wanted to make a new outlet to cater to a broader audience. Now, again working directly for HLW, she reminisced about one of her favorite HLW projects. Quotes delayed at least 15 minutes. Early in the design process, we conducted visioning sessions to gather qualitative information about the project. “I wanted to make Uniqlo a brand that represents the so-called ‘Cool Japan’ and embodies Japanese pop culture, which is why I used katakana in the logo.”. Powered and implemented by Interactive Data Managed Solutions. Several guiding themes were identified, including the following three key ideas. So why shouldn’t the workspace design feel like the UNIQLO brand design? Specifically, how the existing retail strategy was transferred to various, 130 Years of Innovation: Projects from our Archives, Colette Taber, Kimberly Sacramone, Jennifer Haney, Ed Shim, John Mack, Beth Turomsha, Suraj Bhatia, Richard Brennan, Carolina Abrao, Heather Hernandez, Alvin Taber, David Gordon, Tinting Yu, Balazs Morvay, Kevin Doherty, Edwin Sanabria, Currie Gardner, Oscar Segal. Much emphasis was placed on collaborative workspace, including increased conferencing capabilities and touchdown areas to accommodate the approximately 100 people based in the office, as well as visiting teams from the company’s global offices. Take your favorite fandoms with you and never miss a beat. Black accents contrast with the stark white space. Initiated by the HLW Discovery process and implemented throughout all project stages, this “roadmap” enabled the designers to carry key ideas into a diverse workplace program. In fact, U.S. taxpayers are footing the bill, CA Notice at Collection and Privacy Notice, http://www.djindexes.com/mdsidx/html/tandc/indexestandcs.html.
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